OUR FOUNDERS | OUR WORK | NEWS
OUR FOUNDERS | OUR WORK | NEWS
ABOUT US
Moda Guild Agency was created to offer a more thoughtful, efficient way for brands to approach merchandising, design, production, and visibility. Our founders are experienced industry professionals who came together to simplify the process and provide hands-on support every step of the way.
We offer something most agencies don’t: a full-spectrum team that not only helps you create high-quality product, but also ensures it gets seen. With in-house PR and publicity services, we help you shape your story and connect with the right audience from day one.
By combining deep expertise, we give brands access to senior-level talent without the overhead of building it all internally. It’s a flexible, collaborative way to bring your vision to life with a team that knows how to get it done.
Our Leadership
Individually, our team is comprised of experts in each of their respective fields. Collectively, their combined skills have achieved exponential results for our clients.
Kathleen Vitali
Managing Director
Creative Direction
Kathleen is a creative director with over 20 years of experience shaping the visual identity of iconic fashion brands, including Lululemon, Gap, 7 For All Mankind, Calvin Klein, and Splendid. Known for her clean, modern design aesthetic and trend-forward perspective, she consistently delivers innovative yet brand-authentic solutions. Her expertise spans every stage of the design process—from trend research and color story development to fittings, tech packs, and production—ensuring a seamless transition from concept to final product.
Kathleen has designed across multiple categories, including wovens, knits, sweaters, outerwear, activewear, and contemporary ready-to-wear. Her passion for innovation led to the creation of a speed-to-market line at Lululemon, resulting in one of the brand’s best-selling, patented garments. She has also championed sustainable design by integrating eco-friendly materials and methods without compromising style or performance. Recognized for her work in industry trend forecasts by WGSN, Kathleen remains at the forefront of fashion, blending creativity with a strategic approach to keep brands ahead of consumer demand.
Viviana Garcia
Managing Director
Product Operations & Manufacturing
Viviana Garcia is a results-driven senior executive with deep experience driving productivity and profitability for renowned apparel brands, including 7 For All Mankind, Guess Jeans, and Revolve Clothing to name a few. With expertise in streamlining operations, product development, and supply chain processes, Viviana combines strategic vision with tactical execution to create comprehensive roadmaps that align with organizational goals and deliver measurable results.
Her skills span financial metrics, sourcing and shipping strategies, and quality management, enabling her to implement cost-effective, tailored solutions that optimize resources and maximize return on investment. Viviana has a proven ability to perform in-depth business analyses, resolve complex challenges, and lead large-scale process improvements that enhance efficiency and operational excellence.
As a collaborative leader, Viviana is known for building high-performing teams that excel in navigating dynamic industry trends. Her focus on relationship management, continuous process improvement, and training and development empowers teams to achieve superior results. By seamlessly integrating change management strategies, she ensures smooth transitions while fostering innovation and adaptability.
Throughout her career, Viviana has demonstrated a commitment to excellence and a passion for helping brands scale efficiently while maintaining their competitive edge in the ever-evolving apparel industry.
Marisa Ritts
Managing Director
Public Relations & Publicity
With over 20 years of experience in public relations, branding, and strategic communications, Marisa Ritts has been a driving force behind high-profile marketing and PR campaigns for a diverse range of corporate and consumer brands. Her expertise spans media relations, brand positioning, event execution, and integrated marketing strategies, making her a trusted leader in the industry.
Throughout her career, Ms. Ritts has thrived in developing, guiding, and executing PR and marketing initiatives that elevate brand visibility and consumer engagement. She has held key roles at boutique agencies such as Fingerprint Communications and HL LA Group, where she managed day-to-day account activities for global brands, securing extensive national, international, and regional media coverage. Her strategic approach has consistently resulted in impactful placements across top-tier media outlets, amplifying brand narratives and fostering long-term audience connections.
Beyond traditional PR, Ms. Ritts has played an integral role in producing and launching fashion shows, editorial photo shoots, product debuts, retail openings, fundraising galas, award shows, and exclusive brand activations. Her ability to seamlessly orchestrate high-profile events has cemented her reputation as a go-to expert for brands looking to make a lasting impression.
Earlier in her career, Ms. Ritts was part of the Entertainment Division at Rogers & Cowan, where she cultivated relationships with influential press, key opinion leaders, A-list talent, and fashion industry VIPs. Her work not only secured high-value media exposure but also created strategic partnerships and opportunities that expanded clients' reach into new markets and audiences.
With a keen eye for storytelling and a deep understanding of media dynamics, Ms. Ritts continues to be a powerful advocate for brands seeking to enhance their visibility and influence in an ever-evolving landscape.
A few of the brands our founders have impacted.
HOW WE WORK
The Deep-Dive
Every project is different and that’s exactly how we like it.
We start by getting to know your brand, your goals, and where you need support. From there, we build a plan that fits, whether that’s a one-time consult, full-scale development, or something in between.
We bring years of hands-on experience, a trusted network, and a collaborative mindset to every partnership. Think of us as an extension of your team, here to help shape your vision and bring it to life, step by step.
Meet Our Founders...
Viviana Garcia is a results-driven senior executive with deep experience driving productivity and profitability for renowned apparel brands, including 7 For All Mankind, Guess Jeans, and Revolve Clothing to name a few. With expertise in streamlining operations, product development, and supply chain processes, Viviana combines strategic vision with tactical execution to create comprehensive roadmaps that align with organizational goals and deliver measurable results.
Her skills span financial metrics, sourcing and shipping strategies, and quality management, enabling her to implement cost-effective, tailored solutions that optimize resources and maximize return on investment. Viviana has a proven ability to perform in-depth business analyses, resolve complex challenges, and lead large-scale process improvements that enhance efficiency and operational excellence.
As a collaborative leader, Viviana is known for building high-performing teams that excel in navigating dynamic industry trends. Her focus on relationship management, continuous process improvement, and training and development empowers teams to achieve superior results. By seamlessly integrating change management strategies, she ensures smooth transitions while fostering innovation and adaptability.
Throughout her career, Viviana has demonstrated a commitment to excellence and a passion for helping brands scale efficiently while maintaining their competitive edge in the ever-evolving apparel industry.
Viviana Garcia
Founding Member
Product Operations & Manufacturing
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
With over 20 years of experience in public relations, branding, and strategic communications, Marisa Ritts has been a driving force behind high-profile marketing and PR campaigns for a diverse range of corporate and consumer brands. Her expertise spans media relations, brand positioning, event execution, and integrated marketing strategies, making her a trusted leader in the industry.
Throughout her career, Ms. Ritts has thrived in developing, guiding, and executing PR and marketing initiatives that elevate brand visibility and consumer engagement. She has held key roles at boutique agencies such as Fingerprint Communications and HL LA Group, where she managed day-to-day account activities for global brands, securing extensive national, international, and regional media coverage. Her strategic approach has consistently resulted in impactful placements across top-tier media outlets, amplifying brand narratives and fostering long-term audience connections.
Beyond traditional PR, Ms. Ritts has played an integral role in producing and launching fashion shows, editorial photo shoots, product debuts, retail openings, fundraising galas, award shows, and exclusive brand activations. Her ability to seamlessly orchestrate high-profile events has cemented her reputation as a go-to expert for brands looking to make a lasting impression.
Earlier in her career, Ms. Ritts was part of the Entertainment Division at Rogers & Cowan, where she cultivated relationships with influential press, key opinion leaders, A-list talent, and fashion industry VIPs. Her work not only secured high-value media exposure but also created strategic partnerships and opportunities that expanded clients' reach into new markets and audiences.
With a keen eye for storytelling and a deep understanding of media dynamics, Ms. Ritts continues to be a powerful advocate for brands seeking to enhance their visibility and influence in an ever-evolving landscape.
Marisa Ritts
Founding Member
Public Relations & Publicity
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Kathleen is a creative director with over 20 years of experience shaping the visual identity of iconic fashion brands, including Lululemon, Gap, 7 For All Mankind, Calvin Klein, and Splendid. Known for her clean, modern design aesthetic and trend-forward perspective, she consistently delivers innovative yet brand-authentic solutions. Her expertise spans every stage of the design process—from trend research and color story development to fittings, tech packs, and production—ensuring a seamless transition from concept to final product.
Kathleen has designed across multiple categories, including wovens, knits, sweaters, outerwear, activewear, and contemporary ready-to-wear. Her passion for innovation led to the creation of a speed-to-market line at Lululemon, resulting in one of the brand’s best-selling, patented garments. She has also championed sustainable design by integrating eco-friendly materials and methods without compromising style or performance. Recognized for her work in industry trend forecasts by WGSN, Kathleen remains at the forefront of fashion, blending creativity with a strategic approach to keep brands ahead of consumer demand.
Kathleen Vitali
Founding Member
Creative Director
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.